If you’re as addicted to Instagram as we are, and you enjoy a laugh, then you’ve probably heard of the Inspired Unemployed. Currently sitting at 1.6 million followers - their videos amass enormous global engagement, shares and attention. As an experiment we decided to take a page out of their book - we analysed their video library and modelled their video style. Our goals were to make a short, punchy, funny video that had elements of surprise. We chose the theme of ‘When you convince your mate to have one drink’ - a common scenario that many Kiwis and our binge drinking culture can relate to - and thus would increase the share ability of the video. We also shot the video on a boat, as we thought it added to the Kiwi feel, and would appeal to ‘fishing blokes’ (and we had access to a boat!) You can watch the video here.
The results
Across our two Instagram accounts, the video received a total of 127,496 views, 152,592 accounts reached, 5341 shares and it's still getting played every day (we posted it more than a month ago!)
And that is all organic.
It’s not in the millions, but for a first attempt - not baaad. And we’re hoping ‘CAM ONNNNNNN’ can become a catch phrase (we say it all the time).
Lessons Learned
We believe that the future of content and marketing is creating relatable content that audiences actually want to watch.
In other words, direct response advertising is dying (yay), and brand awareness, authenticity, and long term relationships with consumers is the way forward.
If you want help engineering a viral video in your niche - book a free call with us and we’ll map out a strategy that will get people talking about your brand - building engagement, trust and generating more sales.
And keep an eye out for more of our content - camon!
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