OUR STORY
We met at Otago University in 2005 and bonded instantly over a mutual love for The Office, Tool, and being absolute turkeys. It’s also where we discovered our shared knack for creating whacky, yet engaging video content.
Since then, we’ve sharpened our skills in storytelling – whether that’s crafting comedy documentaries for TVNZ, running marketing campaigns for brands like TradeMe, or creating countless social media videos.
We’ve been in the business of making people laugh, think, and, most importantly, take action.
Fast-forward almost 20 years, and we’re still best pals with one key mission: to help other businesses crack the code of social media marketing. We’ll teach you how to use social platforms to attract more clients, all while keeping things fun and approachable – because, let’s be real, if you're not having a laugh, you're not doing it right.
MATT (OR MEARLE)
Growing up in sunny Nelson, Matt "Mearle" Earle is wild about fishing, dreaming big, and his cherished family bach in the Marlborough Sounds.
When he’s not casting a line or daydreaming about his next adventure, you’ll find him brainstorming fresh strategies that make businesses shine. His role in the biz revolves around crafting big-picture ideas and figuring out how to get noticed in a crowded market.
JOSH
Hailing from rural Pōkeno, Josh has a passion for cranking up the synthesiser and kicking back at Port Waikato.
His role in the biz revolves around the nuts and bolts—think systems, tech, and all the behind-the-scenes magic that keeps everything running smoothly (he swears it’s more exciting than it sounds!).
OUR VALUES
Consistency: This means ‘showing up’ every day and maintaining a high level of performance in delivering products, services, and communication. We aim to build credibility and trust with clients that lead to long-term relationships and consistent success.
Impact: We see business as a vehicle to make a meaningful, lasting impact on the world. Our goal is to align with businesses with similar worldviews who are seeking to create a better life for themselves and future generations.
Profit: The more profit we generate for us and for clients, the greater resources we have to continually innovate, grow and create a positive influence on the world.
Authenticity: This means being genuine in our business practices, marketing, and company culture. The more authentic we are, the more successful our business will become.
We operate by seven core values that guide our actions, decisions, and client relationships:
Leverage: We focus on multiplying results rather than simply trading time for money, aiming for scalable and efficient strategies that embrace technology and innovation.
Results: We aim to create a high return on investment for ourselves and our clients. We ignore flashy vanity metrics and instead focus on the key performance indicators that drive tangible outcomes.
Humour: We strive to bring a sense of lightness and joy into our craft and business interactions. Humour fosters strong connections, creates better results, and makes life more enjoyable.
